One system for all your selling

Unshelf replaces your multi-marketplace listing tool and the pile of apps around it: the photo app, the price lookups, the descriptions, the lots, the offers, the packing and the books. Photograph an item and it carries it from there, as far as you let it.

The workflow is the system. Use all of it, or only the step that eats your evenings.

We list our own inventory with it every day, in Mid-Michigan. It is not for sale before mid-2027.

Book a call

Three 1980s VHS tapes in one lot: Trading Places, Indiana Jones and the Last Crusade, and Thunderbolt.
Three 1980s tapes worth $27.49 apart. Unshelf put them together: one $23.99 listing, one box, one label.

The bundle maker turns small stuff into sales

A tape worth a few dollars is not worth a listing, a box and a label. Three tapes from the same decade are. Unshelf watches everything under your floor and builds lots on its own, by decade, genre, show, franchise, a run of issues or a set that belongs together. The best piece goes first, the lot is priced under what the pieces add up to, and the buyer sees the saving.

It looks across your whole inventory, not one box at a time. Comic runs, VHS, action figures, fanzines: things that sell for a few dollars apiece move as a lot, and usually for a good price. Every lot on this page was put together by Unshelf.

  • Trading Places, Indiana Jones and the Last Crusade, and Thunderbolt on VHS.
    1980s VHS, lot of 3, grouped by decade.
  • Eight Star Trek fanzines laid out together.
    Eight Star Trek fanzines, kept together as a run.
  • Wizard magazine, Simpsons Comics Barn Burner, Conan the Destroyer, Robocop 3 and Justice Machine.
    Comics and a Wizard magazine, one reading lot.
  • Five Ford Service Merchandising Bulletins from 1935 and 1936.
    Five Ford dealer bulletins, 1935 and 1936.

You set the rules

Any item can be set to always go in a lot, never, or let Unshelf decide. You set the floor. The price a lot aims for and the most a lot may be discounted are settings too, though they have no screen of their own yet. A consignor's items stay with their own and need a yes.

Or point it at the items

Pick the items and Unshelf writes and prices the lot. It also suggests folding slow listings into lots, and you approve each one. Lots that mix several consignors, with the value split between them, are Planned.

One workflow, from the photo to the books

Every step is in one place, with one record of each item. Start with the step that costs you the most hours and add the next when you trust it. Nothing else has to change on day one.

  1. PhotographAny phone or tablet. Photos come back upright, cropped and brightened.
  2. Identify and priceWhat the item is, and a price suggestion that says where it came from, so you are not digging through sold listings yourself.
  3. WriteTitle, category, item details, condition notes and a description, ready for you to check.
  4. LotThe bundle maker, above.
  5. ListeBay and your own site straight from Unshelf, and a ready-made listing for Facebook Marketplace, Mercari, Reverb, Swappa and Craigslist. When it sells, it comes down from eBay and your site, and you get a list of the others to end.
  6. OfferOffers to watchers go out on their own, inside the limits you set.
  7. ShipPack sheet, label and box size for every order.
  8. BooksProfit by item, ready for your accountant.

Not sure where to begin? The eight steps page lets you pick the one you would hand over first.

Offers go out while you run the business

Once a day, watchers get an offer at the discount you choose, never below your floor, your cost or a consignor's minimum. The defaults wait for one watcher, three days up and a week between offers. All three can be changed.

Best Offer works the same way. Set a price and offers at or above it are accepted; set another and offers at or under it are declined. Between the two, you decide.

Photograph it once

The draft, the price suggestion and the box and weight estimate all come from the photos you shot. Change anything before it posts.

  1. ShootScan a code on the shop screen with any phone or tablet, and tap Next item between items. Nothing to install.
  2. FixedPhotos come back upright and sized. Tilted labels are straightened, borders trimmed, and dark shots brightened when they need it.
  3. WrittenA title, a category, item details from eBay's lists with the required ones flagged, condition notes, a description, a price suggestion that says where it came from, and a box and weight estimate.
  4. CheckedIt all lands on one review page. Change any word you like. Nothing posts until you approve it.

A pile of shots becomes separate drafts. A duplicate is offered as more photos for the listing you already have.

A person checks every listing

Nothing posts until someone approves it, and any word can be changed. Each listing is checked against eBay's rules before it goes: title, photos, required details and condition. We keep those checks current.

Anything Unshelf is unsure of is held, with the reason in plain words.

Held for you to look at: the part number on the label does not match the box.

Example wording for a held item.

What it replaces, and what that costs now

List prices, Oct 2026, from each vendor's pricing page. Not an offer.
The jobList price a month
Listing tool$30 to $40
Photo app$8
Bookkeeping app$38
A connector to link the books, if you use one$20
Together$76 to $86, or $96 to $106 with the connector

Our worksheet puts list-price subscriptions at $900 to $5,900 a year, depending on whether you run a point-of-sale system. It puts the hand-offs between those tools at about 200 to 300 hours a year. Unshelf covers part of that today. The rest is marked Planned on the worksheet, and the hours are estimates we will measure.

Tick what you pay for

Where your photos and records go

Outside help is one switch with a monthly cap you set. The optional lookup helpers have switches of their own. Location data is stripped from every photo, and a mailing label you mark is blurred.

You can read how this works on the Your data page.

  • A dial for what may leaveThree positions, and a page that lists what left, when, and what it cost. Planned
  • A private hub for backupYour records kept in a second place you control. Planned

If something goes down, or we close

We are building two things for this, and neither exists yet, so we are not promising them.

  • Export everything, any timeEvery item and every photo, so you are never stuck with us. Planned
  • Keep working with the internet downKeep shooting and drafting, and catch up when the line is back. Planned

It should get better at your items

We want it to learn your kind of items from your corrections. Planned

Expected prices

$49 and $99 a month are the prices we expect to charge when Unshelf opens to other sellers, no earlier than mid-2027. Nothing is for sale yet and nobody is charged.

Seller

$49 a month, expected

For one person who lists their own items.

Shop

$99 a month, expected

For a shop that also sells for consignors.

Every feature is in the plan price. No add-ons, no modules, no per-listing fees, no per-user fees. What is in each plan.

Three worries, answered

I do not want software posting my listings.

Fair. Nothing posts until someone approves it, and you can change any word first. There is no setting that skips the check.

I already have a system.

Keep it. Keep your eBay account and your spreadsheet, and run Unshelf beside them for a month.

What if it gets an item wrong?

It will sometimes. It holds what it is unsure of and tells you why, and nothing posts without you.

Talk it through with us

Tell us what you sell and what you pay for now. We write back within two working days to set a time.

Book a call